by Ray Schultz on Aug 17, 2:44 PM
The web is filled with intrusions that keep you from getting to the content.
by Ray Schultz on Aug 16, 4:13 PM
Vivino is shooting for $1 billion in wine sales within two years. But it had to clean up its email to get where it is today.
by Ray Schultz on Aug 15, 1:15 PM
Email is on its way in producing ROI. But only a third of B2B marketers consider proving ROI a priority, Contentive reports.
by Ray Schultz on Aug 14, 2:27 PM
Email beats social by a wide margin when it comes to return on investment, Campaign Monitor reports.
by Ray Schultz on Aug 13, 4:48 PM
Consumers seem to prefer digital channels. But that doesn't mean they want to be nagged by email.
by Ray Schultz on Aug 10, 12:12 PM
Baby boomers are crankier about everything, from excessive email to long checkout lines, a study by Euclid finds.
by Ray Schultz on Aug 9, 3:18 PM
Email offers greater control than Facebook, PowerInBox CEO Jeff Kupietzky says, and email can be used in a more targeted way without fear of "capricious decisions of what's acceptable."
by Ray Schultz on Aug 8, 3:45 PM
TUMI, a Samsonite brand, upgraded its email program with a customer data platform.
by Ray Schultz on Aug 7, 2:06 PM
U.S. e-tailers are not doing well when it comes to DMARC adoption. But Chinese brands are worse, 250ok reports.
by Ray Schultz on Aug 6, 4:09 PM
The Facebook-Cambridge Analytica scandal has increased consumer wariness about data in the UK and Ireland.