by Ray Schultz on Jul 17, 4:03 PM
Don't be daunted by the challenge of marketing to Millenials. Lure them in through social media, and continue the relationship via email.
by Ray Schultz on Jul 14, 4:40 PM
Will email survive political scandals and phishing, or will consumers simply stop using it? 'Mashable' and 'The New York Times' have asked that question, and come up with different answers.
by Ray Schultz on Jul 13, 4:30 PM
Two authorities make the case for email automation. It can drive "awesome personalization" and lead to several other marketing benefits.
by Ray Schultz on Jul 12, 4:59 PM
There are many forms of transport along the customer journey, from social media to the Internet of Things. But one is at the head of the line. Email outpaces social media and other channels in the customer journey, Kitewheel reports.
by Ray Schultz on Jul 11, 5:11 PM
Ad spending went down in several channels, according to a study by MediaRadar. But email saw an increase.
by Ray Schultz on Jul 10, 2:00 PM
One-third of engineers use email newsletters in their work, and over half turn to them when making purchasing decisions. Email newsletters have a robust presence in this shifting B2B market.
by Ray Schultz on Jul 7, 4:38 PM
Adestra's Ryan Phelan weighs in on privacy and the state of email marketing.
by Ray Schultz on Jul 6, 2:59 PM
The FTC is reviewing CAN-SPAM. Even if they scrap it, which they can't, legitimate companies will continue observing the spirit of the law.
by Ray Schultz on Jul 5, 3:37 PM
The statistics show that email reigns supreme. But it's best used in combination with social.
by Ray Schultz on Jul 3, 4:04 PM
A primer for publishers on how to generate revenue with content begins with email, Keith Sibson says in a DMA Webinar.
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