Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz
Articles by Les All articles by Les
- Agency PPK Creates Children's Book To Fight Kids' Cancer in
Marketing Daily on
05/15/2024
Agency also plans to sell merchandise line based on characters in "Clarence the Cloud."
- 'Low Dose, Big Benefits': March Of Dimes Pushes Aspirin To Fight Preeclampsia in
Marketing Daily on
05/14/2024
Campaign will include TV PSAs, digital ads and brand ambassador Allyson Felix, 11-time Olympic track and field medalist.
- Purpose-Driven Campaigns Are Brand-Builders For Northwell in
Marketing Daily on
05/13/2024
With an OOH campaign during the pandemic, Northwell Health achieved a 12% lift in brand relevance and a 34% lift in patient recommendations.
- LifeStance Busts Mental Health Stigmas With Photos And A Poem in
Marketing Daily on
05/10/2024
Mental health services provider LifeStance Health launched a campaign video titled "There Is Not One Face to Mental Health."
- Nova Launches Hemp Supplements With Focus On Accomplished Women in
Pharma & Health Insider on
05/09/2024
Among those featured in Instagram posts is Jennifer King, the first Black woman to be an NFL coach.
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars in
Marketing Daily on
05/08/2024
"We Can Do This" campaign resulted in an $89.54 return in societal benefits for every $1 spent -- or an ROI of about 9:1.
- Smart Ring Oura Advocates For Women's Health Research in
Marketing Daily on
05/07/2024
"Only 1% of global research funding goes towards female health conditions," reads an Oura ad in the "New York Times."
- Band-Aid's Sticky Jingle Still Resonates Nearly 50 Years Later in
Marketing Daily on
05/06/2024
"I am stuck on Band-Aid..." reappears in a new campaign with former Disney Channel star Skai Jackson.
- P&G's New Chapter Vitamin Brand Shows 'Wisdom Of Nature' in
Marketing Daily on
05/05/2024
The campaign's :15 and :30 spots feature artistic depictions of nature and ingredients.
- Breakthrough Device Takes Aim At Cancer Detection, Guns -- And More in
Pharma & Health Insider on
05/02/2024
New technology can detect early-stage cancer and the presence of weapons, according to founders of Base Molecular Resonance Technologies.
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