• by Steve Smith , Staff Writer @popeyesm, November 24, 2023

To understand the marketing challenge for Peter Piper Pizza, it is  important to know that their physical locations are enormous. It is not just booths and pizza ovens. As CMO Genaro Perez explained at last week’s MediaPost Brand Insider Summit: QSR, they run several different businesses out of this plant. There is an experiential family restaurant with scores of arcade games. There is a lunchtime buffet for space for the work crowd. And there is space for large parties and fund-raisers, where Peter Piper. We explored with Genaro how the brand builds these different market targets and goals into a pie that is larger than the sum of its slices.