Ocean Spray Pushes 'Power Flavor'

by Fern Siegel , April 6, 2023

The farmer-owned cooperative Ocean Spray launched a new spot for its juice blends that promotes flavor love.

The new spot, “What’s Your Power Flavor” was created by Orchard.

The beverage company's spring/summer Blends campaign will run on national TV, streaming, YouTube, targeted digital, and social media, including TikTok, Facebook and Instagram. A Spanish-language version will also air on Univision.

"The latest spot is an extension of the "What Will You Do With All That Power" campaign, showcasing the power connected to the consumers' love for the 16 flavors of Ocean Spray Blends, while bringing the brand purpose to life in a unique and ownable way," Trinh Lee, vice president, next generation beverages and omnichannel marketing at Ocean Spray, told Agency Daily.

Orchard clients include Champs, Oikos, Silk and Artsy.

ad campaign, beverages

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