• by Larissa Faw , January 31, 2019

Dallas-based pediatric health group Children's Health is maximizing the impact of the network's first regional Super Bowl buy to set the tone for a new brand campaign.

The "Kids Rule" creative, developed by Colle McVoy, shifts away from the client’s previous focus on technology to instead celebrate children and their resiliency. 

After debuting in the Dallas, Ft. Worth market, the campaign will expand after the game to include additional TV spots, print, digital, social content and out-of-home elements throughout the year.