MapQuest can't solve all your problems,
but it can help you navigate to happier times faster. The company launched a rebranding campaign with a pair of TV ads targeting a younger demographic. Each ad takes a light-hearted route and
navigates a user out of traffic or toward a fun adventure. One man is down about his crummy roommate, so MapQuest helps him arrive at various happy places: on a massage table, at a taco joint and a
weekend getaway swimming with dolphins.
See it here. The next ad helps a man escape his version of hell, where he
juice-cleanses regularly and sits in an extra hour of traffic en route to work.
Watch it here. And feel free to use
MapQuest as a verb; in fact, the company encourages it.
Factory Design Labs created the campaign.
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