I've been scratching my head, trying to understand those Homes.com spots starring Heidi Gardner and Dan Levy. Read the full story by Barbara Lippert
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT and TruTV for the first 5 days -- the best results ever for the tournament for that period, according … Read the full story by Wayne Friedman
At an inaugural event the DIY giant is calling "Infronts," the company announced a rebranding of its retail media network. Read the full story by Sarah Mahoney
The IPG Mediabrands unit increased this year's U.S. ad forecast nearly a point to +9.2%, and 2023's final estimate up more than two points to +5.7%. Read the full story by Joe Mandese
Trump's selling of "the only Bible endorsed by me!" is too on-the-nose as self-satire to satirize. Read the full story by Barbara Lippert
The story of how Truth Social has arrived at a moment to become a public company seemingly overnight is a complicated financial journey -- but one worth unpacking. Read the full story by Steven Rosenbaum
Lawsuit accusing Hermes of using "unfair business practices" by limiting sales of Birkin bags could threaten other luxury fashion brands using similar tactics. Read the full story by Barbara Lippert
MSNBC's Rachel Maddow compared Ronna McDaniel's hire to putting a mobster to work in a district attorney's office. Read the full story by Barbara Lippert
Ronna McDaniels was in the picture for one episode before she was cancelled. Read the full story by Adam Buckman
What should we make of the turnaround with Ronna McDaniel - and how has this affected loyal viewers of MSNBC and other news networks? Read the full story by Wayne Friedman
In adopting a short-form video feed, LinkedIn is following the lead of other social platforms while also attempting to broaden its appeal to a new generation of professionals. Read the full story by Colin Kirkland
Trade groups like the ANA and the WFA are accelerating their role educating the ad industry's use of AI. Now would be a good time to take a more proactive … Read the full story by Joe Mandese
Judges have blocked similar laws in Arkansas and Ohio. Read the full story by Wendy Davis
"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to … Read the full story by Joe Mandese
Wieser cites the continuing improvement of the U.S. economy, including an upward revision for expansion of GDP by nearly a percentage point, approaching +5%. Read the full story by Joe Mandese
In a presidential election year first, the economy is not the No. 1 issue among American voters. The threat to democracy is, according to first-of-its-kind data from Ipsos' political tracking … Read the full story by Joe Mandese
"Google's dominance in the search and search advertising markets alone is insufficient to allege that Google and Apple are engaged in a horizontal antitrust conspiracy," U.S. District Court Judge P.Casey … Read the full story by Wendy Davis
Identity and measurement are a mess today on CTV, as is the viewer experience. How many times can we see the same Capital One ad in the same show again? Read the full story by Dave Morgan
The JIC's clarifying statement focuses on "transparency around transactional readiness," but has nothing to do with the quality, validity or relevance of a proposed advertising currency metric. Read the full story by Tony Jarvis
The statement, which includes a quote from the MRC's George Ivie, says JIC certification is intended to work in tandem with MRC accreditation, not in competition with it. Read the full story by Joe Mandese
It's called Media Disco and the founders are James Allen and Joey Medici. Doug Ray, who led both Carat and Dentsu Media, Americas, serves as an advisory board member. Read the full story by Steve McClellan