MediaPost Weekend Editions for May 2024
- MediaPost Weekend - Saturday, May 25, 2024
- Microsoft Unveils The Copilot Of Media Planning
- Consumers To AI Companions: It's Not You, It's Me
- How OpenAI Got 'Her' Voice
- Human Vs. Machine: Why The 'Her' Of 2013 Is So Much Like 2024's
- WPP Adds More Gen AI Firepower With Anthropic Partnership
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
- Google Teases New AI-Powered Marketing-Mix Model
- Training AI To Target People Better
- AI Sparks Unexpected Flurry Of Search Tools
- Lawmakers Advance Sweeping Nationwide Privacy Bill
- What If Russia Wins?
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
- Macy's Ad Sales Reach $37 Million
- Target Losing Market Share, Even As Walmart Gains
- General Motors Aims To Check Road Rage
- Never Saw 'Em Coming: CNN, ABC Debate Deals Were A Surprise
- Disruptive Tubi Campaign Wins Grand Effie
- Fox Show On Swing-State Politics Heads To Local Stations
- Americans Value Local News Amid Shift To Digital
- The Creator/Advertiser Trust Delta
- Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
- Principal Media Is Growing -- Marketers Need To Take Action
- British JIC Joins The MRC
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
- Conchita, A Song!
- MediaPost Weekend - Saturday, May 18, 2024
- Final Thoughts About This Week's Upfronts
- It's Not Your Father's Upfront
- Network TV, Linear Cable Get Some TLC At Upfronts
- Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
- ABC Upfront Dramas: Doctors On A Cruise Ship And A Sleuth Mom
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
- Nielsen Releases The 'Big 14' Share Of Television
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
- OpenAI To Become A Reddit Advertising Partner
- Amazon Prevails In Privacy Battle Over Alexa Ad Targeting
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
- Are Attention Metrics On A Path To Becoming Advertising Currency?
- Now Bumble Stumbles, Pulls Ads, Apologizes
- Mushiness
- The Principles Of Principal
- Lawmakers Float Section 230 Repeal
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
- The New Flywheel In Omnicom's Ointment
- Target Dials Up Joy, Tones Down Pride
- Principal Media: Marketers, You Better Get Educated
- Keeping Up With Kim K, Baller
- The Real Problem With Apple's Ad
- Working Vs. Non-Working Presidential Campaign Dollars
- MediaPost Weekend - Saturday, May 11, 2024
- OpenAI Reportedly To Announce Search ChatGPT Monday
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
- 'The Office' Is Now The Center Of Its Own Universe
- Maryland Enacts Privacy Law Opposed By Ad Industry
- What Just Happened To DoubleVerify?
- TV Giants Coming To Upfronts With No Strikes Against Them
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
- IAB, Others Oppose Kids Online Safety Act
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
- No, You're Not Hallucinating, But Now There's A Leaderboard For That
- Live From The Trial, It's Stormy Daniels
- Amazon Ads Expands Prime Video Interactive Ad Formats
- Red, White & Predictions: Why We're Analyzing Them
- Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
- How Gen Z's Love For Stores Is Reshaping D2C Landscape
- Canary In The Coal Mine
- 'Unfrosted,' Unfunnied
- Etsy Ads Aim To Make Gifting Even Faster
- Apple, The Unexpected Humanity Crusher, Pulls Ad
- With No 'USPs,' Do The Upfronts Still Matter?
- MediaPost Weekend - Saturday, May 4, 2024
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
- Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut
- AI-Centricity: Our 'First Annual' Report
- Ulta Pivots To Mental Health, Teens
- It's Google's World And Planners & Buyers Are Just Living In It
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
- Bonfire Of The Vulgar: Jeff Daniels Is 'A Man In Full'
- Roblox Opens Up Video Ads To All Advertisers
- LinkedIn Releases First Games On Mobile, Desktop
- Offshoring America's News Verification
- Tiger Woods Hopes To 'Ruin' New Logo
- Amazon Crushes Estimates: Ad Sales Jump 24%
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
- Google Users Want Appeals Court To Intervene In Fight Over Real-Time Bidding
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
- Kristi Noem's Dog Day Afternoon
- Havas Split From Vivendi Not In The Cards For This Year
- Havas Added 2% Organic Growth In The First Quarter
- Stagwell Returns To Growth In The First Quarter
- U.S. Consumer Time Spent With Media Fell For First Time In 2023
- What A Fan Wants? The End Of 'What A Pro Wants'
- Hudson MX Completes Pitches, Sale Expected Soon
