OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, where the company is expected to introduce many AI-related products. Read the full story by Laurie Sullivan
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it. Read the full story by Joe Mandese
How many TV shows should there be under the umbrella of a brand-name title before the brand-name qualifies as a "universe?" Read the full story by Adam Buckman
Ad industry groups said the law includes "the most onerous and restrictive approach to data privacy in the United States to date." Read the full story by Wendy Davis
Why did its stock price drop more than 35% in after-hours trading after it reduced its full-year guidance from 22% to 17%? Read the full story by Dave Morgan
Star power -- and Jimmy Kimmel, too -- will return next week to the Upfronts now that last year's actors' and writers' strikes are ancient history. Read the full story by Adam Buckman
"We Can Do This" campaign resulted in an $89.54 return in societal benefits for every $1 spent -- or an ROI of about 9:1. Read the full story by Les Luchter
The Interactive Advertising Bureau, as part of a coalition of more than a dozen organizations, is opposing the act as part of legislation reauthorizing the Federal Aviation Authority. Read the full story by Joe Mandese
The deal will connect Walmart's customer purchase data with Disney's internal insights from its Disney Audience Graph. Read the full story by Wayne Friedman
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 … Read the full story by Laurie Sullivan
With Stormy on the witness stand yesterday, the morning played out like a cross between "Law & Order" and modern Shakespeare. Read the full story by Barbara Lippert
With Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carousel" via their remote control during TV shows and/or movies. This and other … Read the full story by Wayne Friedman
The election is six months away, well beyond the 100-day mark when predictive analytics have meaningful rates of accuracy. But that's not going to deter MediaPost from publishing a regular … Read the full story by Ed DeNicola
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers to proceed with a class-action fraud lawsuit over inflated metrics. Read the full story by Wendy Davis
New research probes why younger fashion shoppers have turned into physical retail's biggest fans -- and what this means for digital companies. Read the full story by Sarah Mahoney
Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise? Read the full story by Joe Mandese
A whole solar system of comedy stars has been hurt making this film -- including Melissa McCarthy as a former NASA employee . Read the full story by Barbara Lippert
As sales decline, the company is touting the tech prowess of its shopping tools. Read the full story by Sarah Mahoney
Latest iPad Pro commercial seems to forecast a dystopian future, crushing objects that represent civilization and art. Read the full story by Barbara Lippert
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start … Read the full story by Steve Sternberg