It will be a mashup of Pepsi advertising, product placement and viewer participation via a specially designed app.

CEO: Conagra is experiencing "the acceleration of product trial that in normal times would take years and hundreds of millions of dollars."

Meanwhile, the patchwork quilt of advertising choices began to shed across the marijuana-marketing landscape.

General Mills is aiding cereal-to-snacking crossover with new bars from Kellogg made with Froot Loops or Frosted Flakes.