by Steve Ellwanger on Nov 27, 12:13 PM
"Holistic branding creates a tension between enduring brand elements and elements that can easily flex to reflect the culture."
by Steve Ellwanger on Nov 22, 1:59 PM
Asian millennials index highest (114) for agreeing completely with the statement "I enjoy trying different types of foods."
by Steve Ellwanger on Nov 15, 2:46 PM
Hong shares some insights on startup funding, product development, strategy and retail distribution.
by Steve Ellwanger on Nov 8, 1:28 PM
Analyst Tom Vierhile walks CPG FYI through the maze of new milk iterations and touches on how coffee "has become like Silly Putty."
by Steve Ellwanger on Nov 1, 3:13 PM
Intention is "not get so high they can't get off the couch," but "to have a functional experience," says researcher.
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