- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- FTC Issues New Privacy Rules For Online Health Services And Apps
MediaDailyNews, Wendy Davis - Friday, April 26, 2024
The FTCC on Friday issued regulations that will require operators of onli ...
- Court Urged To Revive Lawsuit Against X Over Ad-Targeting Slip-Up
MediaDailyNews, Wendy Davis - Monday, April 22, 2024
A Washington state resident is seeking to revive a claim that ...
- Opt-Outs Are In: North America Leads The World In This Behavior
Email Insider, Ray Schultz - Monday, April 22, 2024
A global increase is driven by opt-out activity in Europe, Optizmo repo ...
- Judge Approves Google $62 Million Location Privacy Settlement
MediaDailyNews, Wendy Davis - Friday, April 19, 2024
The deal requires Google to pay around $42 million to more th ...
- PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory
Publishers Daily, Ray Schultz - Sunday, April 21, 2024
Advertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says. ...
- Marketing Fatigue Syndrome: Consumers Want Relevant Messages Only
Email Insider, Ray Schultz - Friday, April 19, 2024
Consumers like getting messages, but they dislike being barraged with communications, Optimo ...
- European Watchdog Criticizes 'Consent Or Pay' Approach To Ad Targeting
MediaDailyNews, Wendy Davis - Thursday, April 18, 2024
Privacy officials overseas appeared to express disapproval of Meta's decision to requi ...
- House Passes Bill To Block Police From Purchasing Online Data
MediaDailyNews, Wendy Davis - Thursday, April 18, 2024
The U.S. House of Representatives on Wednesday passed a bill that wou ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
Bipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- Privacy Watchdogs Urge Congress To Pass Data Broker Opt-Out Bill
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
Advocacy organizations are urging federal lawmakers to pass a bill that wou ...
- Ad Industry, Cable Lobby And Consumer Advocates Criticize New Privacy Bill
MediaDailyNews, Wendy Davis - Tuesday, April 16, 2024
"The bill could significantly limit the ability of advertisers in every Congression ...
- Google Faces New Battles Over 'Incognito' Tracking
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
"Notwithstanding consumers' best efforts, to keep their activities on the internet privat ...
- FTC Bans Cerebral From Harnessing Users' Health Data For Advertising
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
Cerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Nebraska Passes Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Friday, April 12, 2024
Lawmakers in Nebraska have passed a privacy bill that would require compani ...
- FTC Bans Data Broker From Selling 'Sensitive' Locations, Rejects Tougher Terms
MediaDailyNews, Wendy Davis - Friday, April 12, 2024
The Federal Trade Commission said Friday it has finalized a settlement ord ...
- DuckDuckGo Subscription Bundles Privacy Search Engine, Browser With VPN
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Advertisers may find fewer ads and popups are beneficial, giving their a ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Controversial Kids Online Safety Bill Introduced In House
MediaDailyNews, Wendy Davis - Wednesday, April 10, 2024
The House Energy and Commerce Committee will hold a hearing on Apr ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- They Dare To Disagree: Brands, Consumers Differ On Privacy, Personalization
Email Insider, Ray Schultz - Tuesday, April 9, 2024
Companies think they understand their customers. But the customers don't agree. ...
- Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill
PolicyBlog, Wendy Davis - Monday, April 8, 2024
"It seems like we could have an opt-in, opt-out and flat b ...
- Google Gets Partial Victory In Privacy Battle Over Real-Time Bidding
MediaDailyNews, Wendy Davis - Friday, April 5, 2024
A federal judge declined -- for now -- to grant class-action stat ...
- Kentucky Governor Signs Privacy Law Opposed By Advocacy Group
MediaDailyNews, Wendy Davis - Friday, April 5, 2024
Governor Andy Beshear on Thursday signed a privacy law that doesn't gi ...
- New Privacy Bill Would Restrict Behavioral Advertising
MediaDailyNews, Wendy Davis - Sunday, April 7, 2024
Bipartisan lawmakers on Sunday floated a privacy bill that would require compani ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Meta Fights Proposed Restrictions On Teens' Data
MediaDailyNews, Wendy Davis - Thursday, April 4, 2024
"At its core, the Commission simply wants a do-over -- to a ...
- FCC Plans Broadband Privacy Crackdown
PolicyBlog, Wendy Davis - Thursday, April 4, 2024
Broadband providers are "situated to collect vast swaths of sensitive information abo ...