- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Spotify highlighted its video ad opportunities at its first NewFront event, a ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
TVBlog, Adam Buckman - Wednesday, May 1, 2024
Managing AI, correcting misperceptions of news, and investing in new innovations we ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- Advanced TV Platform Cadent Buying Machine-Learning Developer AdTheorent
Television News Daily, Wayne Friedman - Monday, April 1, 2024
The new combined Cadent-AdTheorent cross-platform media company will look to provide performan ...
- Why The Black Press Is Key To A 2024 Campaign Victory
Marketing Politics Weekly, Charles Cantu, Benjamin Chavis - Monday, April 1, 2024
President Biden wouldn't have won the 2020 presidential election without the Bla ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- GroupM Unveils Bespoke Women's Sports Marketplace
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The marketplace, which will double client spending on women's sports, will laun ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- Microsoft Windows Puts Pop-Up Ads Into Google Chrome
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
Microsoft is reportedly once again using pop-up ads in Google's browser ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Search & Performance Insider, Laurie Sullivan - Tuesday, March 12, 2024
Criteo plans to publish a final report by June 15 to t ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Search & Performance Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Why The Future Of Google Privacy Sandbox Relies On UK's CMA
Search & Performance Insider, Laurie Sullivan - Monday, February 26, 2024
The test is limited with a 1% sample equal to millions ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...