• by Wayne Friedman , April 30, 2024

Roku made multiple announcements during its NewFronts presentation regarding its deals with The Trade Desk, iSpot, and NBCUniversal.

The big streaming app distributor has inked a deal with The Trade Desk, a demand-side advertising platform (DSP). Trade Desk advertisers now have direct access to Roku via a private marketplace where brands can benefit from Roku audience and behavior data.

To avoid waste, Roku says advertisers using the Trade Desk can “suppress incremental households that have seen their linear TV ads” -- a capability that existing Roku advertisers have had.

Roku platforms reach more than 81 million U.S. streaming households.

In another announcement, Roku said it has expanded its arrangement with iSpot. The company will become a preferred third-party TV/streaming measurement partner. 

This includes offering direct and programmatic advertisers reach, frequency, verified ad exposures, and outcomes on the Roku platform.

iSpot will also integrate Roku’s Advertising Watermark to validate video advertising coming from the Roku platform.

And for the upcoming Paris Summer Olympic Games on NBCUniversal, NBCU and Roku have launched the NBC Olympic Zone on Roku, to help users access and explore Peacock’s comprehensive coverage of the Olympic Games Paris 2024 this summer. 

This includes browsing through live and upcoming programming, discovering  events by sport type, accessing event recaps, and more.