GEN Z
by Aaron Paquette on Apr 15, 12:21 PM
With college costing more than ever, yet yielding fewer financial rewards, increasing numbers of young adults are instead picking up a hammer or wrench.
LEGAL
by Christopher Wlach on Apr 10, 11:05 PM
The past decade has seen the law nose its way into the ad world. Perhaps the biggest driver is the industry's embrace of digital and data-based advertising.
STRATEGY
by Jeanette Alvey on Apr 10, 11:12 AM
Start by using a data-driven approach, while maintaining enough flexibility to adapt to shifting marketing trends and evolving consumer behaviors.
BRAND MARKETING
by Tommy Henvey on Apr 10, 12:00 AM
When rebranding legacy brands, don't deny your brand's history -- and maximize the good.
SPORTS
by Jon Last on Apr 9, 10:26 AM
The sand is clearly slipping through the hourglass for traditional broadcast and cable when it comes to sports.
HOLIDAY
by Maria Bailey on Apr 8, 11:29 AM
Sound surprising? Actually, 80% of mothers in the U.S. purchase a gift for one or more other moms in their life, according to research.
CONSUMER PERCEPTIONS
by Corinne Casagrande on Apr 3, 10:00 AM
Are tech layoffs a warning bell for other professional industries?
SOCIAL MEDIA
by Ashley Foster on Apr 2, 9:15 PM
As consumers increasingly show their preferences for social media-driven marketing, brands are faced with creative opportunities pitted against scale and reach.
TECHNOLOGY
by Sara Nelson on Apr 2, 9:08 PM
Recent innovations from tech giants, while offering some benefits, have resulted in less control for advertisers over consumer data, campaign tactics and more.
BRAND MARKETING
by Jeff Snyder on Apr 2, 2:23 PM
For one, know the right audience and where to find them to fix problems of visibility, efficient budget allocation, and engagement.