STRATEGY
by Lauren Ramaska on Jul 31, 12:59 PM
For one, many brands plan from the bottom of the funnel up -- which means they also miss important branding and engagement opportunities.
ARTIFICIAL INTELLIGENCE
by Scott Walldren on Jul 28, 2:26 PM
ChatGPT can accelerate key elements of search marketing, from idea generation to metadata tagging, product descriptions, regional content, and more.
STRATEGY
by Hinda Mitchell on Jul 27, 9:36 AM
For Netflix, the product was strong enough to hold up even after it angered subscribers with its ban on password sharing.
SOCIAL MEDIA
by Allison Kluge on Jul 26, 2:26 PM
Before joining a particular platform, brands need to valuate several criteria, such as relevance to its audience and alignment with its goals.
LGBTQ+
by Diego Andrade on Jul 25, 1:45 PM
First, let's dispel some misconceptions that have come up in the back-and-forth surrounding this disastrous 2023 Pride-vertising season.
HOME GOODS
by Liz Aviles on Jul 24, 12:17 PM
Smart home brands are both tracking and tapping into three key trends reflective of consumers' evolving home-related motivations and expectations.
SOCIAL MEDIA
by Bill Durrant on Jul 20, 3:40 PM
Were you surprised when Instagram removed the Shops logo from its homepage? Did Meta's step back mean all the talk about ecommerce was just hype?
STRATEGY
by Simon Yoxall on Jul 19, 2:45 PM
The most effective way of creating consumer participation with a brand is by collaborating with cultural shapers and tastemakers.
TRAVEL
by Harvey Chipkin on Jul 18, 2:49 PM
With the importance of sleep now increasingly recognized for its health value, hotels now aim to help guests achieve a night of refreshing slumber.
by Aaron Paquette on Jul 17, 2:16 PM
A new challenger from China named Shein (pronounced SHE-in) threatens to upend retail by harnessing the power of social media to sell fast fashion at unbeatable prices.