Content is king, so it's key to ensure the content you are receiving from these partnerships is effective and adds value for your audiences.

Hilton has made quite a marketing commotion about being named No. 1 World's Best Workplace by Great Place to Work and "Fortune" magazine.

Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments.

In this economy, consumers are not hard to reach -- they are just harder to reach with ads.

Evoking Mark Twain, I'll say that reports of inflation's death are highly exaggerated.

Social listening is the practice of analyzing online conversations about your brand, competitor brands, and related keywords to learn more about your audience.

When the backbone of your media strategy is automation, is there really even a role for the strategist? For now, it's a gray area.

Forecast to come: the rise of Amazon's shopping platform rivals.

Consumer search behaviors will fundamentally change in 2024 as generative AI takes over the search bar. Here's how to do more with less traffic.