ARTIFICIAL INTELLIGENCE
by Aaron Paquette on Jan 17, 12:15 PM
Chat-based queries have the potential to upend search, while brands can use AI for fresh perspectives -- among many other use cases.
DATA
by Clint Tasset on Jan 16, 1:55 PM
Here's how to shore up your data capabilities so you can identify opportunities to make an impact with consumers. For one, reevaluate your priority metrics.
INFLUENCER MARKETING
by Nick Cooke on Jan 13, 2:29 PM
One tip: Save your production costs by using micro or nano influencers.
STRATEGY
by Christine Cifra, Maureen Link on Jan 12, 4:35 PM
One tip: Reframe the team around generalist skills.
CUSTOMER EXPERIENCE
by Jeff Snyder on Jan 11, 2:42 PM
It's simple: Memorable brand experiences tend to leave an impression on consumers simply because they are remarkable.
SPORTS
by Jon Last on Jan 10, 2:23 PM
As we get ready to host the next World Cup in North America, soccer is indeed making some inroads in popularity, but not to the extent of the hype.
STRATEGY
by Phil Case on Jan 9, 4:04 PM
Contrary to popular belief, first-party data strategies are not the savior of digital marketing's future.
STRATEGY
by Bryan Karas on Jan 6, 11:57 AM
For example: Kill last-click attribution and measure incremental impact instead.
BEAUTY
by Jessica Phillips on Jan 5, 3:59 PM
One idea: Leverage UGC across all channels and product gifting programs.
by Adrienne Cadena on Jan 4, 1:11 PM
For one: Keep the creative hook simple and fun.