TRAVEL
by Harvey Chipkin on Nov 15, 2:31 PM
How Allianz Partners USA uses surveys as part of a public relations push.
ECOMMERCE
by Yikai Li on Nov 14, 4:28 PM
Beauty, fashion, electronics and fast-moving consumer goods are among the verticals that work particularly well with live streams.
SOCIAL MEDIA
by Aaron Paquette on Nov 10, 2:18 PM
What can brands learn from the success of the app BeReal? For one, authenticity is in.
STRATEGY
by Todd Reinhart, Bill Skrief on Nov 9, 1:39 PM
In the opt-in culture of Web3, it will be critical to understand what motivates people to give their data away.
SPORTS
by Jon Last on Nov 8, 2:10 PM
Suggestions for researching possible names for everything from a promotion to the product (equipment, team) itself.
STRATEGY
by Kris Tait on Nov 7, 2:16 PM
Sometimes we need to hang tight, wait and observe.
BRAND MARKETING
by Liz Aviles on Nov 4, 2:48 PM
Pushing those nostalgic memory receptors can be a powerful source of energy for a brand to tap. That's provided it's done the right way.
by Christine Cifra, Maureen Link on Nov 3, 4:11 PM
One tip: Reframe the team around generalist skills.
STRATEGY
by Barry Green on Nov 2, 3:22 PM
One strategy for innovation: Take a risk when you're doing well.
STRATEGY
by Julie Maines on Nov 1, 2:11 PM
Navigating inflation with richer insights into consumer emotion.
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