VIDEO
by Chad Early on Aug 16, 4:35 PM
As the metaverse evolves, most of the current content we consume will be integrated for us to watch in our VR headsets.
TRAVEL
by Harvey Chipkin on Aug 15, 2:22 PM
Airline delays and other challenges have taken the fun out of traveling. Here's how to keep customer loyalty by building a branded service culture.
SOCIAL MEDIA
by Evie Clifton on Aug 12, 5:07 PM
Due to BeReal's ethos of transparency and authenticity, brands must decide whether its audience resonates with the app.
SOCIAL MEDIA
by Aaron Paquette on Aug 11, 12:10 PM
Consumers increasingly turn to TikTok to find recipes, makeup tips, restaurant recommendations and other staples of online search.
SPORTS
by Jon Last on Aug 9, 1:24 PM
Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.
MOMS
by Maria Bailey on Aug 8, 12:47 PM
For example, focus on the functionality of your products over one-time benefits.
STRATEGIES
by Maeghen Krueger on Aug 5, 1:06 PM
By reducing or eliminating barriers to large purchases, BNPL provides a strong opportunity to introduce new customers to a brand.
DIVERSITY
by John Wells on Aug 4, 10:00 AM
Implementing diversity, equity, and inclusion is a continual, relentless journey. So be transparent about what you do (and don't) know.
STRATEGY
by Nelson Freitas on Aug 3, 11:04 AM
Every brand now has to be cognizant of keeping customers and employees safe on some level. How well a company embraces "health" and treats people matters a lot.
GAMING
by Jon Goynshor on Aug 2, 11:00 AM
The first step is to deeply understand your own brand story before selecting a game or platform.
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