TRAVEL
by Harvey Chipkin on Nov 15, 12:51 PM
Once the pandemic kicked in, the company had to convince customers to put down thousands of dollars for a product they had never seen.
STRATEGY
by Katie Tweedy on Nov 12, 12:12 PM
MLB team rebranded to Cleveland Guardians without researching the digital presence of a roller derby team with the same name.
STRATEGY
by Aaron Paquette on Nov 11, 9:54 AM
As consumers get more creative with their living arrangements, marketers must match that creativity in how they represent these consumers.
STRATEGIES
by Helen Androlia on Nov 10, 12:21 PM
As a brand, what can you do to understand how consumers were seemingly affected in different ways by the pandemic?
SPORTS
by Jon Last on Nov 9, 1:41 PM
The previously immovable obstacle of finding more time to engage in sports, or any leisure activity, has potentially been transformed.
STRATEGIES
by Samrat Sharma on Nov 8, 2:51 PM
Brands should consider how they can develop new options with healthier nutritional ingredients that match the standard of their existing products.
by Darwin Liu on Nov 5, 2:49 PM
For example: Double (or triple) counting a conversion.
HISPANICS
by Manu Gabaldon on Nov 4, 12:23 PM
A host of social, economic and health issues have revamped the mindset of this group, already struggling to define their own cultural and social identity.
INFLUENCER MARKETING
by Maria Bailey on Nov 3, 2:04 PM
For example: Use an influencer's influence offline.
STRATEGIES
by Jordan Buning on Nov 2, 1:36 PM
For example: Deciding what can and should be done online rather than in person is a delicate balance that requires constant tweaking.