INTERNET
by Nic Allum on Sep 15, 6:58 PM
I've been thinking about a couple of sites that felt homegrown, hopeful, free-form and experimental, and how they could be rebooted for the 2020s.
STRATEGY
by Greg Ippolito on Sep 15, 10:34 AM
Why lazy, me-first, long-odds sales outreach is bad for everyone -- even the salesperson who argues "It's a game of percentages."
SPORTS
by Jon Last on Sep 14, 1:54 PM
The hot potato of the moment is vaccination mandates.
STRATEGY
by Michael Baer on Sep 13, 1:43 PM
In most cases, especially in marketing and business, it's after your moment of "eureka" -- when you make a big realization -- that the work really begins.
ARTIFICIAL INTELLIGENCE
by Lee Lifeng on Sep 10, 12:07 PM
Moving beyond the basics in AI adoption is important to get the most out of your marketing strategies.
STRATEGY
by Aaron Paquette on Sep 9, 11:54 AM
Brands that honor service members support millions of consumers, reminding us that our way of life is made possible by ongoing sacrifices of a special group.
STRATEGY
by Crystal Malachias on Sep 8, 10:46 AM
Consumers want to peek behind the curtain, get exclusive access and see the reality of a brand or person.
SUSTAINABILITY
by Whitney Fishman Zember on Sep 7, 1:46 PM
Marketers need a solution-first (not tech-first) mindset, with an emphasis on delivering value for all stakeholders across the value chain.
STRATEGY
by Scott Klass on Sep 3, 12:04 PM
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot.
STRATEGY
by James Flynn on Sep 2, 9:38 AM
The subscription-box model thrived during the pandemic, but has been embraced more by certain verticals/products and certain types of consumers.