STRATEGY
by Nicole Garberg on Dec 16, 1:55 PM
The most successful online retailers ensure their sites are engaging, easy to navigate and quick to load.
CONSUMER PACKAGED GOODS
by Alex Daigle on Dec 15, 1:25 PM
With so many unknown factors between now and the Super Bowl, brands must have a plan, a backup, and a backup to the backup.
STRATEGY
by Tiffany Delmore on Dec 14, 2:09 PM
Protecting your budget is a matter of helping executives see the value and cost-effectiveness of marketing.
STRATEGY
by Roxana Zadeh on Dec 11, 1:58 PM
Thanks to an increase in available digital inventory, smaller/newer brands can now compete with larger brands.
STRATEGY
by Aaron Paquette on Dec 10, 1:13 PM
What can marketers learn from sports leagues' efforts to win back teen fans?
STRATEGY
by Laura Gurski on Dec 9, 2:05 PM
Companies looking to engage Gen Z should aim to create innovative brand experiences that extend beyond pure entertainment.
by Jon Last on Dec 8, 1:54 PM
What's behind the contradiction of consumers' buy-in to the threat of COVID surges, while increasing re-engagement in favorite activities?
STRATEGY
by Kathy Sheehan on Dec 7, 2:03 PM
For example, Kellogg's "Morning Craze" game prompts players to silence "The Growl" they feel when they miss out on breakfast.
RESEARCH
by Paul Neto on Dec 4, 1:34 PM
Respondents operating in an ecosystem prioritizing privacy, data control, transparency and accountability provided higher-quality data.
STRATEGY
by Xanthe Vaughan Williams on Dec 3, 2:50 PM
Bringing a U.S. brand over to Europe can be daunting. The continent features 44 countries, 24 official languages and a lot of historically complicated relationships.