STRATEGY
by Randy Frisch on Mar 21, 1:53 PM
Skilled content experience managers can unify your marketing team and make sure content experience is aligned across departments.
STRATEGY
by David Placek on Mar 21, 1:29 PM
Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce for the "best of" a category.
INFLUENCER MARKETING
by Jessica Neville on Mar 20, 1:23 PM
Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities.
VOICE-ACTIVATED
by Arno Ham on Mar 20, 12:55 PM
It's only a matter of time before voice upends how buyers research, consider and purchase products.
HEALTH CARE
by Kathy Selker on Mar 19, 12:48 PM
Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings.
STRATEGY
by Dave Andreadakis on Mar 19, 9:49 AM
You have to offer more than just good prices to compete, and you've got to clearly communicate the value of your program.
VIDEO
by Jason Cormier on Mar 18, 2:37 PM
For one: Mix up your content and stream frequently to keep your audience engaged.
STRATEGY
by Shana Pilewski on Mar 18, 2:21 PM
In a study using machine learning to analyze product descriptions, those conveying respect and politeness toward customers drove higher sales.
ECOMMERCE
by Stephen Kraus on Mar 15, 1:24 PM
Among the lessons: Some digital pure plays stand out for their continued success, among them Etsy and Chewy.
MULTICULTURAL
by César M Melgoza on Mar 15, 11:53 AM
The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending.