Marketing CPG Weekly Editions for May 2020
- Marketing CPG Weekly - Friday, May 29, 2020
- Mavericks, Goodfish, HighKey Launch Cereals, Snacks
- GE's Historic Lighting Division Bought By 'Smart' Home Brand Savant Systems
- Gerber Uses AR To Promote Engagement With 2020 Photo Contest
- Gillette Launches Product Line Aimed At Young Upstarts, Named For Old Man
- Consumers' Concerns Shift As Pandemic Continues
- 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
- How Brands Can Leverage 'Dark Social'
- Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
- Marketing CPG Weekly - Friday, May 22, 2020
- With Olympics Postponed, Almond Board Of California Flips To Twitch
- Established CPG Brands Have Even Stronger Pandemic Sales
- Johnson & Johnson Yanking Its Baby Powder In U.S, Canada
- 'Chex Quest' Video Game Reborn -- Was Cereal Box Giveaway In 1996
- Chips Ahoy, Sour Patch Kids Staging Virtual Prom Night
- First Power Crunch Campaign: 'This Is Not A Candy Bar'
- Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
- CPG Brands: Time To Change Your Social Media Voice
- The Many Nets Bumble Bee Tuna Integrated Ad Account
- Marketing CPG Weekly - Friday, May 15, 2020
- Seed + Mill Artisanal Foods Tries Virtual Branding Exercise
- Silk Almondmilk Shoot: 1-Family Cast, 1 Week To Execute
- New Anheuser-Busch Social Club Seltzer Targets Tonier Crowd
- Popsicle's 'Virtual Recess' On Instagram Live Offers Breaks From Distance Learning
- Pedigree Helps Dogs Get Adopted Via Zoom Meetups
- Ice Breakers Says 'Mint Before You Mask', M&M's Solicits Artwork For TV Spot
- Lockdown Lesson: Red Or Blue, Cannabis Is Essential
- Why Do So Many TV Sports Advertisers Lack A Plan B?
- Marketing CPG Weekly - Friday, May 8, 2020
- Full-Spectrum Hemp Oil Marketer Rebrands, Sets Itself Apart From CBD
- Mondelez Plans Imminent Media 'Attack,' Feasts On At-Home Snacking Revenue
- Midol's New Campaign Aims To Put New Life Into The Old 'Curse'
- Top NFL Draft Pick Tua Tagovailoa Leads Muscle Milk Back To TV
- Kleenex Supports Teachers, Parents Faced With Distance Learning
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
- Ecommerce Soars For CPG, But Will It Stick?
- Marketing CPG Weekly - Friday, May 1, 2020
- The Naked Market: Launch Multiple, Socially Conscious Brands -- And Do It Fast
- Kraft Heinz Promotes Front-Yard Cookouts, Supports Local Diners
- Amid C-Store Crunch, PepsiCo Adds Energy Drinks With Bang Deal
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
- Here's How Letting Go Brought In Great Results For Rust-Oleum
- Programmatic Rekindling CPG, Consumer Relationships
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
