• by Lisa Singer , Staff Writer, December 12, 2023

Behind the Scenes with Jaclyn Cardin

Organic Valley's Jaclyn Cardin talks transformation, doing better, and trying on something new.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“What was the driving force for for me is that I never had a dream to be a CMO. I really didn't. I never had a dream to lead marketing. What I've always had a dream to do is have a fulfilling career and change the world.” And Jaclyn Cardin has certainly achieved that as the Chief Brand Officer & CMO of Organic Valley, an organic food brand and the nation's largest farmer-owned organic cooperative. As a child she wanted to make a big impact not only in her career, but in her life choices as well. In this episode of Brand Insider: BTS, Jaclyn admits her career hasn’t been easy because she never had a clear goal, but also believes that has ultimately served her well. She goes on to talk about navigating her own path, being a challenger, and the benefits of flying without a net. You can watch the entire conversation here: