- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers mod ...
- Jell-O Says 'Hello' To Girl Scout Cookies With New Pudding Cups
CPG Insider, Danielle Oster - Friday, May 17, 2024
Jell-O brand manager Colleen Koubek discusses the collaboration between two iconic bra ...
- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- A Visual Attention Study That Went Terribly Right
Search & Performance Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- 'Low Dose, Big Benefits': March Of Dimes Pushes Aspirin To Fight Preeclampsia
Marketing Daily, Les Luchter - Tuesday, May 14, 2024
Campaign will include TV PSAs, digital ads and brand ambassador Allyson Feli ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- Chili's Refuses To Let Silly-Looking Mascot Inside
Marketing Daily, Teresa Buyikian - Friday, May 10, 2024
Company claims it can offer more value in its menus because it ...
- Quack, Dunk, Repeat: Duck Donuts Flies Into Loyalty
Brand Insider, Steve Smith - Friday, May 10, 2024
Connoisseurship has come even to donuts in recent years. Lush flavor combination ...
- Grillo's Pickles On Why Its Packaging Refresh Is A Pretty Big Dill
CPG Insider, Danielle Oster - Friday, May 10, 2024
How the brand notorious for its pickle-brine-spilling packaging solved the problem a ...
- AB InBev Touts Investments In 'Mega Brands,' Digital, D2C Platforms
Marketing Daily, Danielle Oster - Thursday, May 9, 2024
The company "is very confident on the execution" of summer sporting activation ...
- CPG Brands' Mother's Day Marketing Includes Appeals To Busy Working Moms
Marketing Daily, Danielle Oster - Friday, May 10, 2024
Mattress brand Emma is urging moms to record themselves reading an Emma-creat ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Topo Chico, Ben Schwartz Offer To 'Refresh Your Voicemail'
Marketing Daily, Danielle Oster - Thursday, May 9, 2024
The brand is asking consumers to "rent out" their voicemail messages ...
- Dove Chocolate Employs AI To Help Moms Returning To Workforce
Marketing Daily, Danielle Oster - Wednesday, May 8, 2024
Brand created an AI tool that promises to translate "mom skills ...
- Talenti Partners With Bradley Cooper To 'Raise the Jar'
Marketing Daily, Danielle Oster - Tuesday, May 7, 2024
Cooper will appear as Talenti's brand ambassador in content running across ...
- AstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2024
The number of "blue-chip global brands" activating is on par with la ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- Meat Has Problems -- And Other Impossible Burger Beefs
Mad Blog, Barbara Lippert - Monday, May 6, 2024
"Come on, let's punch cholesterol in the face!" says the Brawny Man-ty ...
- Band-Aid's Sticky Jingle Still Resonates Nearly 50 Years Later
Marketing Daily, Les Luchter - Monday, May 6, 2024
"I am stuck on Band-Aid..." reappears in a new campaign with form ...
- Pulp Friction: Tropicana Suggests 'Pulp Prenups' For Fruitful Unions
Marketing Daily, Danielle Oster - Monday, May 6, 2024
The campaign includes a promotional sweepstakes offering couples a "lifetime supply" ...
- Tillamook Hypes 'Extraordinary Dairy' With New Brand Platform
Marketing Daily, Danielle Oster - Monday, May 6, 2024
Campaign highlights the breadth and quality of the dairy co-op's brand portfo ...
- Planters, Walmart Beef, French's Fried Onions Announce Recalls
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 6, 2024
Time to check the cabinet and the refrigerator: If you have Plante ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishaps
Marketing Daily, Danielle Oster - Thursday, May 2, 2024
The national campaign for Gallo's hard seltzer brand will run across broadcas ...
- Wendy's Teams With Coke, Keurig Dr Pepper To Benefit Foster Care Month
Marketing Daily, Teresa Buyikian - Thursday, May 2, 2024
Wendy's cold beverage cups are imprinted with a special QR code, tha ...
- Olipop Partners With Barbie For Peaches & Cream Soda
Marketing Daily, Danielle Oster - Wednesday, May 1, 2024
To promote the limited-edition release, the brand is launching a virtual experien ...
- Mondelez Confident Of Brands, Marketing Investments, Despite Cocoa Inflation
Marketing Daily, Danielle Oster - Wednesday, May 1, 2024
In an earnings call, Mondelez said it would continue to increase advertisi ...
- Albertsons: Content Is Retail Media's Next Big Wave
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
The grocery giant's head of retail media dishes on how innovative C ...
- Molson Coors Touts Double-Digit Growth For Core Brands
Marketing Daily, Danielle Oster - Tuesday, April 30, 2024
The company plans to support recent growth for its Coors Banquet bra ...