Advertising has always been about value exchange, but unlike the past when the value consumers received for engaging with ads was implicit, a new wave of ad formats that reward consumers explicitly has emerged. Often called “opt-in advertising,” “value exchange-based advertising” or “rewarded “advertising,” the rewards typically are to unlock …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.