Sunday, 07/16
6:30 PM Mountain
8:30 PM ET
Welcome Cocktails
Courtyard, 2nd floor at Chateaux
Monday, 07/17
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Renoir Foyer
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings
Degas Room (next to General Session room)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
Renoir Foyer
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Renoir Ballroom
9:35 AM Mountain
11:35 AM ET
Opening Remarks
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Mountain
11:45 AM ET
Keynote Co-Presentation: Creating a True Cobrand Experience Both In-Restaurant and Digitally
Restaurants are always looking to acquire new guests, drive transactions and increase average check. Join FAT Brands VP of Marketing - Fast Casual, Taylor Fischer, and VP of Digital Marketing, Warwick McLaren, to learn how they conquer all three by providing a cohesive co-branded (and even tri-branded) experience both in restaurant and through digital channels. Learn the opportunities, challenges, and successes as they share how they’ve conquered some of the major things to watch out for.
- KeynoteS
- Taylor Fischer, VP Marketing, Fast Casual Division, FAT Brands
- Warwick McLaran, VP of Digital Marketing, FAT Brands
10:15 AM Mountain
12:15 PM ET
Coffee & Networking Break
10:45 AM Mountain
12:45 PM ET
Panel: Getting Personal with Tech in 2023
Since the pandemic, restaurants have been striving to fuse digital and in-person experiences. Technology, like mobile ordering, kiosks, delivery apps, AI-programmed menu boards and QR Codes, are enabling brands to be more efficient while also creating a more convenient and personalized experience. But restaurant guests still want that human touch. So what’s the right balance of human to tech tactics? Our panel shares their recipe for an optimal customer experience.
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Erin Everhart, Senior Director of Event Programming, MediaPost
- Christopher Kopenec, Director of CRM & Loyalty, Brinker International (Chili's)
11:15 AM Mountain
1:15 PM ET
Case Study: Building Brand Relevance via Brand Truths & Organic Consumer Behavior on Social
A campaign grounded in organic social behavior enables customers to easily connect with the content while being inspired to try something new. With thousands of drink combinations, SONIC® is the Ultimate Drink Stop®, and customers love to talk about their latest drink hacks on social media. Sr. Director of IMC for Sonic, Tamara Stanley, shares how Sonic used insights from TikTok to partner with Paramount+ and build an influencer led campaign teaching consumers how to build “Grease: Rise of the Pink Ladies” inspired drinks. The campaign not only taught customers how to make craveable creations using the SONIC App, but also provided the opportunity for influencers to create and share their new drink combination experiences. The campaign transported SONIC fans to the land of doo wops and pink poodle skirts, reminding them how to make new drinks they love!
- Presenter
- Tamara Stanley, Senior Director, Integrated Marketing Communications & Social Strategy, SONIC Drive-In
11:40 AM Mountain
1:40 PM ET
Roundtables: QSR's Digital Transformation
Once considered a separate entity, QSR brands are quickly realizing the value in embracing a digital forward mindset. How are restaurants merging marketing and digital and making it a part of a brand’s campaigns, product launches, etc? What are the biggest challenges?
- Featuring
- Erika Morley, Senior Manager, CRM, US, Burger King
11:40 AM Mountain
1:40 PM ET
Roundtable: QSR Restaurants of the Future
As digital and labor and supply chain systems come together; i.e. apps, kiosks, 3rd party delivery, etc - how are restaurant operators digitizing their stores and connecting with customers in a digital world?
- Featuring
- Keith McLellan, Digital & Strategy Director, Whataburger
12:25 PM Mountain
2:25 PM ET
Lunch
2:00 PM Mountain
4:00 PM ET
Scenic Chairlift Ride (and optional hike down)
Golf at Canyons Course - Park City
Downhill Mountain Biking at Deer Valley
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Cena Patio West
7:30 PM Mountain
9:30 PM ET
Dinner
Cena Restaurant
Tuesday, 07/18
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Renoir Foyer
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings
Degas Room (next to General Session room)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
Renoir Foyer
9:35 AM Mountain
11:35 AM ET
Welcome Back
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM Mountain
11:40 AM ET
Keynote Presentation: How to Engage the Audience of the Future
As the digital landscape evolves at a rapid pace, the challenge of capturing the attention of a younger audience becomes increasingly difficult. How do brands honor their authentic voice and heritage story while remaining current and captivating their consumers of tomorrow? El Pollo Loco's VP of Digital Marketing, Gabe Alonso, discusses building a connection with a younger consumer while honoring the rich Mexican history of El Pollo Loco through a series of case studies and key learnings amid a continued digital evolution for the brand.
- Keynote
- Gabe Alonso, VP Digital Marketing, El Pollo Loco
10:10 AM Mountain
12:10 PM ET
Sponsor Spotlight & Coffee Break
10:40 AM Mountain
12:40 PM ET
Case Study: Burger King Lets Gen Z Rule via Digital
Burger King has crafted a NextGen digital experience that caters to the needs of Gen Z by prioritizing seamless and personalized experiences and meeting guests where they are in their journey. Through an integrated Loyalty + CRM + Promotions Strategy, learn how Burger King is elevating the brand experience while increasing overall app visits and guest frequency.
- PresenterS
- Erika Morley, Senior Manager, CRM, US, Burger King
- Preston Nix, Director Loyalty & CRM, Burger King
11:05 AM Mountain
1:05 PM ET
Discussion: Building Brand with Attention-Grabbing Outside-the-Box Thinking
Given today’s economy and rising inflation, QSR and Fast Casual Brands need to be more efficient than ever when spending their money. Dollars have to work harder these days, forcing marketers to come up with innovative ways to get consumers’ attention. From new product launches to testing new platforms and creative, this panel of experts shares their out-of-the-box thinking to do just that!
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Taylor Fischer, VP Marketing, Fast Casual Division, FAT Brands
- Blake Johnson, VP Marketing, Craveworthy Brands
11:30 AM Mountain
1:30 PM ET
Case Study: Bringing in the WOW! Factor by Getting Back to the Basics
Customers have been patient through COVID shutdowns, inflation and supply chain issues. Prices have gone up, but has food quality and service? Today’s consumers are wanting to go back to the basics and expecting a more WOW experience. Julie Wade, Taziki’s Mediterranean Cafe’s senior director of marketing, will share their strategy to better connect and meet their customers changing needs while successfully putting that WOW factor into action.
- Presenter
- Julie Wade, Senior Director of Marketing, Taziki's Mediterranean Cafe
11:50 AM Mountain
1:50 PM ET
Roundtable: Incentivizing Customers Beyond Discounts
Customers want more than just a discount. From exclusive give aways and offers to gamification and experiential dining, let's talk about how brands are keeping it personal, less transactional.
- Featuring
- Lauren Hess, Manager, Digital Communications, Panera Bread
- Brittni Shull, Senior Manager, Digital Communications, Panera Bread
11:50 AM Mountain
1:50 PM ET
Roundtable: "One Stop Shop” - Solutions for Multi-Unit, Multi-Brand Companies
Does a One Stop Shop exist? If not, and you're using multiple vendors, how and what are brands doing to tie together valuable insights for your marketing plans?
- Featuring
- Blake Johnson, VP Marketing, Craveworthy Brands
11:50 AM Mountain
1:50 PM ET
Roundtable: Prioritizing Target Audiences & Tiered Markets
- Featuring
- Justin Whitehead, Director of Media, Cicis Pizza
12:35 PM Mountain
2:35 PM ET
Lunch
2:00 PM Mountain
4:00 PM ET
Horseback Riding at Deer Valley
Hiking tour at Deer Valley
Off-road UTV Tour
7:00 PM Mountain
9:00 PM ET
Cocktail Party
350 Main Bistro, Downtown Park City (Shuttle leaves at 6:45pm SHARP)
8:00 PM Mountain
10:00 PM ET
Dinner
350 Main Bistro, Downtown Park City
Wednesday, 07/19
8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
Renoir Foyer
9:15 AM Mountain
11:15 AM ET
Case Study: Finding a New Audience with a Virtual Restaurant
During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's v.p. of marketing & communications, Brandy Butler, will share how they were able to reach a new audience with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
- Presenter
- Brandy Butler, VP of Marketing and Communications, Jason's Deli
9:40 AM Mountain
11:40 AM ET
Panel: Upsizing the QSR Playbook
“Share of stomach” is more intense than ever. With apps and stores all offering so many prepared food options, it’s easier for consumers to get what they want, whenever they want it. In order to compete AND thrive, QSR and Fast Casual brands need to evolve and differentiate themselves. From mobile ordering and AI to innovative menus and hyper-personalized loyalty programs, our panel shares how they’re meeting the high expectations of today’s multi-channel, value conscious consumers’ needs.
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Blake Johnson, VP Marketing, Craveworthy Brands
- Kathleen VanDervort, VP Marketing, Torchy Tacos
10:05 AM Mountain
12:05 PM ET
Panel: Modernizing Loyalty Programs to Meet Today’s Consumers
It’s become a challenge to navigate the market during today’s economic uncertainties. QSR brands need to find new ways to meet their customers’ evolving demands. What are some tactics around consumer engagement and loyalty lifecycles, and what tools are they leveraging to meet them both online and off? Hear how this panel of experts are rethinking the loyalty equation to better engage and retain their customers.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Jennifer Faren, VP, Marketing, Hopdoddy
- Kerri McLeroy, VP Marketing, La Madeleine
10:30 AM Mountain
12:30 PM ET
Summit Ends
The Chateaux at Deer Valley Resort, Park City, UT