Ad Agencies Say New Business Is Harder To Come By
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Economists have fretted that the U.S. economy is slowing down after a strong rebound from the brief pandemic recession. Advertising agency professionals are feeling the pressures that come with declines in commercial activity, according to a survey by consulting firm RSW/US.
The portion of agency executives who described getting new business as “harder” or “much harder” has risen from 28% in 2021 to 58% this year, the survey found. This year’s percentage is still less than the peak of 67% in 2020, the first year of pandemic lockdowns that sent the global economy into a tailspin.
The portion of agency executives who described getting new business as “harder” or “much harder” has risen from 28% in 2021 to 58% this year, the survey found. This year’s percentage is still less than the peak of 67% in 2020, the first year of pandemic lockdowns that sent the global economy into a tailspin.
