Consumers Feel Better About Metaverse Goods Than Crypto, NFTs

Despite scandals such as the collapse of crypto exchange FTX into bankruptcy, a significant portion of U.S. consumers feel optimistic about other kinds of digital assets that they can buy for use in computer-generated settings such as video games and metaverse. According to Dentsu's survey, the percentage of people who own virtual goods for use in the metaverse grew from 8% in 2022 to 13% this year. Another 25% said they're very interested in owning digital goods, a percentage that held steady in the past year.