Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data

BlueVenn’s “Digital Divide: The Discord Between Marketers’ Actions and Consumers’ Behaviors"  report reveals 52% percent of consumers prefer to share their personal data with brands they trust. The survey also finds 26% percent of those surveyed opted to share their personal data with tech giants such as Facebook and Google, and 10% decided to keep their information to themselves.