by Joe Mandese on Feb 14, 9:19 AM
Greetings, my beloved viewers (and TV industry execs who may or may not have a sense of humor)! It's time once again to peer into the crystal ball of the future and see what 2023 has in store for us in the world of TV. Buckle up, folks, because it's gonna be a wild ride...or not.
by Joe Mandese on Feb 13, 11:33 AM
When did the Super Bowl become the home for cross-platform promotion? This year's Big Game features Tubi, Peacock, Paramount+, Apple Music, Google Pixel, Fan Duel and a bevy of streaming content -- you know, movies!
by Joe Mandese on Feb 9, 3:09 PM
But new data from SMI shows the category has been declining on its own accord, down nearly 10% in 2022.
by Joe Mandese on Feb 9, 10:02 AM
"I believe in the 'A,' but the 'I' is not intelligence to me," the Apple co-founder said during NBCU's showcase of next-gen tech, data and automation.
by Joe Mandese on Feb 8, 2:58 PM
That's because it's actually going to measure the resonance of your ad buys -- not just the reach, but the qualitative impact of it.
by Joe Mandese on Feb 7, 1:30 PM
We have officially reached "peak channels." We now have more programming channel options than any viewer has time to navigate through -- and that is a real problem for programmers, distributors and viewers alike.
by Joe Mandese on Feb 6, 7:00 AM
That's what a veteran source asked when we reported that OpenAP formed a "JIC" to create new ad currencies in advance of the 2024 upfront marketplace. "Good question," I answered, adding, "And where are the advertisers?"
by Wayne Friedman on Feb 3, 8:00 AM
So much for the "broadcast" model for NBCU's Peacock. That "free" TV ad-supported service is no longer available for new customers.
by Wayne Friedman on Feb 2, 2:35 PM
Last year there were 98.1 million average minute viewers watching the big game, according to Nielsen, with the average streaming-minute audience at 10.5 million. The out-of-home audience was 12.5 million, per iSpot/Tinuiti Analytics.
by Wayne Friedman on Feb 1, 9:00 AM
Networks are counting on the continued upswing of streaming, but financial losses for services to be started up continue to eat into whatever profit remains from legacy businesses.
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