by Wayne Friedman on Feb 14, 9:00 AM
Will a new iteration of MoviePass -- the defunct all-you-can-view monthly subscription service for movies -- lure moviegoers to fill seats?
by Wayne Friedman on Feb 11, 9:00 AM
The biggest local TV categories have been automotive, restaurants, CPG, retail, and insurance/finance. Sports betting is growing exponentially but is not yet near the level of these veteran categories.
by Wayne Friedman on Feb 10, 9:00 AM
Future fuboTV subscribers will need to pay a three-month subscription package fee to join, even as other companies are increasingly looking to hold on to subscribers. High subscriber "churn" issues are always a problem.
by Wayne Friedman on Feb 9, 9:00 AM
What's next for Netflix? Some think it's obvious -- find ways to buy more companies that produce TV content, and those with other streaming platforms.
by Wayne Friedman on Feb 8, 12:00 AM
Where does CNN go from here? Is it more about figuring out how to launch a streaming platform, or a broader view of the direction CNN should take in news and opinion content?
by Wayne Friedman on Feb 7, 9:00 AM
Just think about a VR/AR headset in the Metaverse. A marketer can figure out what you want just by where your head is turning.
by Wayne Friedman on Feb 4, 9:00 AM
Big digital media companies' recent market swings aren't bumping up or down traditional media companies' expectations. Should they?
by Wayne Friedman on Feb 3, 9:00 AM
Increasingly, new streaming platforms might need to consider why a brand goes into a YouTube media plan vs. one for Peacock, Paramount+ or another streamer that has an advertiser option. At some level, video is just video.
by Wayne Friedman on Feb 2, 9:00 AM
You can do away with ad messages on your TV feed for about $76.43. That's the package price for seven top ad-free streamers and premium streamers with ad-free options.
by Wayne Friedman on Feb 1, 9:00 AM
Many companies have moved into wireless-mobile phone services. Others believe they can build a better set-top-box/smart TV interface platform for their streaming businesses.
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