For years, legacy TV networks have been able to "count the house" to effectively price inventory. Will streamers have that same tool?

One answer may be entering the world of live sports. That would mean a shift to "live" transmission and the issue of advertising.

Some shows are too popular for nonexclusive airings, such as "Friends" and "The Office."

Media agency execs are fairly sure TV networks will do everything possible to fuel and strongly encourage all ad-supported digital video efforts.

A+E Networks believes it should move away from the medium's typical demographic selling focus: the 24-54 viewer group.

Advertisers generally don't care about marketing themes. But they do care when some content is so egregious they need to bail.

Transitioning into direct-to-consumer businesses (D2C) is a much easier process. And with Roku and Amazon Fire TV, this can drive adoption quickly on a broad scale effort.

TV networks are seeking future revenue-generating businesses. Gambling/gaming companies are an obvious choice.

Media companies have to do more than tease their lineups. There is an urgency now to boost consumption.

The company was surprised to discover that 50% of the 95 million global customers now subscribing to the Disney+ streamer are households without kids.