by Wayne Friedman on Jan 17, 9:00 AM
California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. Ohio, Colorado, Florida and Illinois may follow.
by Wayne Friedman on Jan 16, 9:00 AM
Two different TV commercials are selling the same product -- do viewers notice?
by Wayne Friedman on Jan 15, 9:00 AM
TV executive Barry Diller warns that acute pressure on the creative community will reduce quality.
by Wayne Friedman on Jan 14, 9:00 AM
NBCUniversal is essentially trying to re-invent the broadcast network wheel -- as a streaming TV wheel.
by Wayne Friedman on Jan 13, 9:00 AM
At CES, there were ongoing concerns over data piracy -- that more AI-decision-making algorithms will skew even more marketing efforts. Or worse.
by Phyllis Fine, Les Luchter on Jan 10, 9:00 AM
Here's another way to deal with the streaming boom's dilemma of too many content choices, intensified by new services like Disney+ Apple TV+: Go for the free stuff.
by Sarah Mahoney on Jan 9, 9:00 AM
"Raise Hell: The Life and Times of Molly Ivins" is now on Hulu. It's a celebration of charm, common sense and American vernacular, wrapped in a free-speech taco.
by Wayne Friedman on Jan 8, 9:00 AM
President Trump may hate the media, but it's been having banner ad years. Often, thanks to covering his outrageous tweets.
by Wayne Friedman on Jan 7, 9:00 AM
Amazon Fire TV is now in 40 million homes globally. On the day the news broke, Roku witnessed a sharp 4.3% rise in its stock price.
by Wayne Friedman on Jan 6, 9:00 AM
Many analysts credit Disney+'s early success to modern TV consumers' increasing acceptance of TV streaming services -- paying for as many as three to five per month.