- Television News Daily - Friday, May 17, 2024
- Final Thoughts About This Week's Upfronts
- Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
- Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media?
- Netflix Builds Ad Tech - What Happens To Microsoft?
- Premium Long-Form Video Captures More Attention Than Digital Media
- Principal Media: Marketers, You Better Get Educated
- Television News Daily - Thursday, May 16, 2024
- Network TV, Linear Cable Get Some TLC At Upfronts
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
- Automotive National TV Spending Increases 5.2% In April, But Drops 6% YTD
- Bracing For 'Bridgerton,' Brands Offer Special Collections
- The New Flywheel In Omnicom's Ointment
- Are Attention Metrics On A Path To Becoming Advertising Currency?
- Will Two Presidential Debates Amp Up Ho-Hum TV Network Viewing?
- It's Not Your Father's Upfront
- A Visual Attention Study That Went Terribly Right
- Television News Daily - Wednesday, May 15, 2024
- ABC Upfront Dramas: Doctors On A Cruise Ship And A Sleuth Mom
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
- New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
- Marketers Say Budgets Have Fallen To Post-Pandemic Low
- Television News Daily - Tuesday, May 14, 2024
- Nielsen Releases The 'Big 14' Share Of Television
- Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
- Bloomberg Media Partners With Tokyo Broadcasting System To Deliver Business, Financial News
- Streaming News Service Offers Program For Monetizing Content
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
- Marketers Say Budgets Have Fallen To Post-Pandemic Low
- Stellantis CMO Inducted Into Advertising Hall of Fame
- The Principles Of Principal
- Television News Daily - Monday, May 13, 2024
- Reba Sitcom Headlines NBCU's Upfront Content
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening
- How To Advertise In An Election Year
- Ad Campaigns By Streaming Services Under-Deliver To Gamers
- Video Audience Measurement Is More Broken Than You Think
- Is Sinclair Looking To Back Out Of Local TV? Not Entirely
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
- Pioneering Ad Woman Mary Wells Lawrence Dies At 95
- Cost Per Lead Increased For 19 Of 23 Industries
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
- Television News Daily - Friday, May 10, 2024
- 'The Office' Is Now The Center Of Its Own Universe
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
- With No 'USPs,' Do The Upfronts Still Matter?
- Big Linear TV Network Groups' Future?: Break 'Em Up
- Cadillac Plays Up Racing Program, Return To Le Mans
- Television News Daily - Thursday, May 9, 2024
- TV Giants Coming To Upfronts With No Strikes Against Them
- The Trade Desk Q1: 28% Revenue Increase, CTV Strongest Channel
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
- Quality Versus Quantity: 'Peak TV' - Or Lesser Heights?
- Marketing Is NOT A Foreign Language
- Television News Daily - Wednesday, May 8, 2024
- True-Crime Podcast Seeks To Bare Bodkin In Netflix Series
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
- Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
- ESPN's Many Streaming Variations: Any Way You Like It?
- Live From The Trial, It's Stormy Daniels
- Television News Daily - Tuesday, May 7, 2024
- Mulaney Interview Is David Letterman At Height Of His Powers
- Amazon Ads Expands Prime Video Interactive Ad Formats
- 3.know: Another Canary, Or Just An Anomaly -- Shelly Weighs In On Paramount, Et Al
- Disney Reports Small D2C Profit, Overall Mixed Results, Stock Sinks 10%
- TV Networks: Pump Up The 'Hush' Trump Promo Volume
- Television News Daily - Monday, May 6, 2024
- Somebody Had Balls When They Named This Quiz Show
- NBCU Strikes First-Party Data Deal With Instacart
- Universal's 'The Fall Guy' Comes In Below Expectations At $28.5M
- Next Steps For Google After NewFronts
- Paramount's Short-Term Plan: Does It Need One Before Going Long?
- 'Unfrosted,' Unfunnied