- FuboTV Sees Q1 Subscriber Decline, 24% Revenue Gains, Narrows Losses
Television News Daily, Wayne Friedman - Friday, May 3, 2024
Paid subscribers in Q1 slipped to 1.51 million from 1.62 million ...
- Tiger Woods Hopes To 'Ruin' New Logo
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 2, 2024
This week's announcement marks the official launch and public availability of h ...
- Most Americans Plan To Watch Summer Olympics
Research Intelligencer, Robert Williams - Friday, May 3, 2024
Gymnastics is the Olympic sport that Americans are most planning to watc ...
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- RSN Flexibility, Sports TV Desires: New Legacy Pay TV Life?
TV Watch, Wayne Friedman - Friday, May 3, 2024
DirecTV has renewed its deal with Diamond Sports Group, giving consumers t ...
- NBA Fans Gripe About Overexposed AT&T Spot
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 1, 2024
In the ad, Oklahoma City Thunder players Shai Gilgeous-Alexander and Chet Holmgr ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- FuboTV Drops WBD's Networks Due To 'Above Market Rates'
Television News Daily, Wayne Friedman - Wednesday, May 1, 2024
FuboTV says this is "another example of its abuse of massive mark ...
- Stagwell Lines Up Big Names, Blue Chip Sponsors For Sport Beach '24 At Cannes
Mediapsssst, Richard Whitman - Friday, April 26, 2024
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion ski ...
- Ferrari, HP Announce Title Partnership
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2024
The companies will also work together to expand educational initiatives within the ...
- Caitlin Clark Is Likely To Drive Higher WNBA Viewership
Research Intelligencer, Robert Williams - Friday, April 26, 2024
About 37% of Americans said they're at least somewhat likely to wat ...
- Nike Reportedly Signs Caitlin Clark In Landmark Deal
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 24, 2024
Nike's relationship with Clark began in 2022 during her time in colle ...
- NBA Looks To Go Yards Better Than The NFL - Speaking Exclusively
TV Watch, Wayne Friedman - Wednesday, April 24, 2024
The NBA is looking at the next round of TV contracts, whi ...
- Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
Mediapsssst, Richard Whitman - Monday, April 22, 2024
Pretty darn good, according to marketing agency TMA, who has assessed Willia ...
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5%
Television News Daily, Wayne Friedman - Monday, April 22, 2024
National TV ad airings are up 5% among the top 15 broadcast/cab ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- Ford, Toyota Play Up NFL Ties
Drive Time, Tanya Gazdik - Monday, April 22, 2024
The Detroit Lions, owned by the Ford family, unveiled their new Nike-design ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- WNBA Players' Salary Needs Bounce: Rising TV Brands For The Assist?
TV Watch, Wayne Friedman - Friday, April 19, 2024
Top rookie WNBA players make a base salary of $76,535 a yea ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Target, Tennis Brand Prince Launch Pickleball Collection
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2024
The collaboration aims to inject tennis style into the fast-growing sport. ...
- Nike Criticized For Skimpy Women's Olympic Team Outfit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 17, 2024
"Following the reveal of the showy unitard, athletes quipped that they wou ...
- Rebecca Clancy Named 'Autosport' Editor In Chief
Publishers Daily, Ray Schultz - Wednesday, April 17, 2024
Writer Ben Hunt is also joining the "Autosport" team. ...
- 'Crazy' For You: NHL Campaign Highlights Obsessive Fans
MAD, Fern Siegel - Tuesday, April 16, 2024
Chad Broude, co-founder of Highdive, said the spots were inspired by tr ...
- Body Armor Becomes NHL's Official Sports Drink Partner
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
In addition to product placement during NHL games, the deal includes collaborati ...
- Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
The campaign also includes a sweepstakes tied to Messi's 2024 soccer sea ...
- TikTok Expands Ticket-Selling Integrations Through AXS Partnership
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
TikTok is expanding its in-app ticket-selling integrations through the partnership with U. ...
- TMA's Top WNBA Draft Prospects By Commercial Appeal
Mediapsssst, Richard Whitman - Monday, April 15, 2024
Caitlin Clark (Iowa) is expected to be the league's overall number o ...
- Applebee's Scores First NFL 'Casual Dining' Sponsorship
QSR Insider, Teresa Buyikian - Tuesday, April 16, 2024
"Come Sundays or Thursdays or Mondays, when NFL games are on, we' ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...