- TikTok Sparks New Deal With Universal Music Group
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
After failing to renew its licensing agreement with TikTok, UMG has devis ...
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2024
Since it is a digital-first effort, a lot of content was need ...
- Court Won't Revisit Instagram Victory Over Photographers
MediaDailyNews, Wendy Davis - Thursday, May 2, 2024
A federal appellate court has denied photographers' request for a new heari ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- NBA Fans Gripe About Overexposed AT&T Spot
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 1, 2024
In the ad, Oklahoma City Thunder players Shai Gilgeous-Alexander and Chet Holmgr ...
- LinkedIn Releases First Games On Mobile, Desktop
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
The move to add gaming to its platform will likely increase t ...
- TikTok Fights Montana Attempt To Revive Statewide Ban
MediaDailyNews, Wendy Davis - Wednesday, May 1, 2024
"The TikTok ban violates the First Amendment because it shuts down ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Trump Held In Contempt Over Reposts To Truth Social
MediaDailyNews, Wendy Davis - Tuesday, April 30, 2024
New York Judge Juan Merchan said he was treating Trump's reposts ...
- Pew Finds Republicans And Democrats Agree On Something: Social Media's Negative Impact
MediaDailyNews, Colin Kirkland - Tuesday, April 30, 2024
Despite political party affiliations, Americans are far more likely to say soci ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Meta To Pay High-Profile Creators To Post In Threads
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Meta is offering influencers and high-profile creators $5,000 to post on Thread ...
- Snap To Rival TikTok With 'Spotlight' Feature
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
In its Q1 earnings report, Snap Inc. highlighted the increased interest amo ...
- Snap Boosts Ad Offerings, Revenue And User Base In Q1
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
Snapchat will provide more opportunities for its ad partners as it continu ...
- Former Chick-fil-A Employee Hired By Shake Shack For Influencer Effort
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 25, 2024
Webb said she wanted to collaborate with other brands. Less than ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
Search & Performance Insider, Laurie Sullivan - Friday, April 26, 2024
Advertising influences Mother's Day gift purchases. In a recent study, 44% ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- Musk Seeks To Revive Battle With Hate Speech Researchers
MediaDailyNews, Wendy Davis - Wednesday, April 24, 2024
X Corp. will ask the 9th Circuit Court of Appeals to revi ...
- Spotify Submits EU iOS App To Apple, Following Previous Attempts
MediaDailyNews, Colin Kirkland - Wednesday, April 24, 2024
To avoid Apple's 30% fee on all subscriptions made via the A ...
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Search & Performance Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- Microsoft Launches Its Smallest AI Model
MediaDailyNews, Laurie Sullivan - Tuesday, April 23, 2024
Microsoft says the mini AI model can outperform models twice its si ...
- Texas AG Appeals Order Blocking Investigation Of Media Matters
MediaDailyNews, Wendy Davis - Tuesday, April 23, 2024
Texas Attorney General Ken Paxton wants a federal appellate court to all ...
- Senate Passes Bill To Ban TikTok Unless ByteDance Divests
MediaDailyNews, Wendy Davis - Tuesday, April 23, 2024
The bill, which could result in a ban on the popular TikT ...
- House Passes Revised Bill To Potentially Ban TikTok
MediaDailyNews, Colin Kirkland - Monday, April 22, 2024
The revised version expands the window for TikTok's parent company ByteDance ...
- TikTok Pledges Constitutional Challenge To Possible Ban
MediaDailyNews, Wendy Davis - Monday, April 22, 2024
TikTok plans to argue that a ban would violate the First Amendm ...
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience
Research Intelligencer, Robert Williams - Tuesday, April 23, 2024
The social-video app experienced a higher cost-per-thousand as it faces the possibili ...
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Taylor Swift has partnered with TikTok to launch a new in-app campai ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...