- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?
Around the Net In MAD London, Sean Hargrave - Wednesday, August 21, 2019
"Campaign" is reporting on the newly launched second version of IAB Europe ...
- ICO Gives Ad Tech Industry Six Months To Get Its RTB House In Order
Around the Net In MAD London, Sean Hargrave - Monday, June 24, 2019
The ICO has given the ad tech industry six months to g ...
- ICO Gives Adland Six Months To Go Straight On RTB
London Blog, Sean Hargrave - Monday, June 24, 2019
The ICO has taken a look at RTB, and the industry h ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
"We had intended to remove location data from the fields sent ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Digital News Daily, Laurie Sullivan - Thursday, April 11, 2019
When the standards are finalized, the supply-side platforms and exchanges will po ...
- IAB Europe Accused Of Breaking Privacy Rules In RTB
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
The IAB Europe is being accused of unlawfully processing and passing ...
- Nine In Ten Ads This Year Will Be Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Around nine in ten digital display ads will be placed programmatically th ...
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
A new study by fraud detection company Fraudlogix finds that a majori ...
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
Real-Time Daily, Tobi Elkin - Thursday, April 27, 2017
Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technolo ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
RTBlog, Tobi Elkin - Thursday, April 20, 2017
The projection by eMarketer earlier this week that nearly four of eve ...
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactio ...
- IAB Group Releases New Features In Native Ad Spec For Comment
Real-Time Daily, Tobi Elkin - Monday, April 17, 2017
The Interactive Advertising Bureau has released the latest version of its OpenR ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile Publishers
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
Ad management tech provider AerServ launched open call auction technology developed specifical ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-ti ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ba ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capabilit ...
- IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic Tech
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-ti ...
- RTB House Expands To Singapore
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 11, 2016
It may sound crazy, but using a secure, decentralized and fully electron ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Meredith Corp. announced a partnership with The Trade Desk, Inc. to laun ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?
Real-Time Daily, Jay Friedman - Wednesday, November 2, 2016
Google and Facebook have been taking the heat for being walled garden ...
- ABC: Automate, But Coordinate
Real-Time Daily, Scott Bender - Thursday, October 27, 2016
With apologies to "Glengarry Glen Ross," and its ABC ("always be closing ...
- RTB Continues To Dominate Programmatic Market By Wide Margin
Real-Time Daily, Joe Mandese - Monday, October 10, 2016
The programmatic media-buying marketplace is projected to expand 27% this year ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure
Real-Time Daily, Dwight Ringdahl - Wednesday, September 28, 2016
The advertising ecosystem has evolved rapidly in a really short period ...
- RTB House Expands In The Middle East And Africa
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
RTB House expands in the Middle East and Africa with a n ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $ ...