- Snap's Real-Time Image Model To Enhance AR Mobile Experiences
MediaDailyNews, Colin Kirkland - Wednesday, June 19, 2024
Snap is testing a real-time, on-device image diffusion model that can genera ...
- X's Grok Launches As Rival To OpenAI ChatGPT, Google Bard
MediaDailyNews, Laurie Sullivan - Friday, December 8, 2023
Elon Musk's chatbot, Grok, incorporates real-time data from X into responses fr ...
- Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
Sam's Club has released a real-time display ad service available across thousan ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Musk Says Fixing Twitter Search A Priority
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
It appears that Elon Musk, the new owner of Twitter, has ...
- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet th ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Gracenote Smart TV Data Available In Nielsen's DMP
Television News Daily, Wayne Friedman - Tuesday, October 31, 2017
Brand marketers can now see what audiences are watching across local a ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0
Digital News Daily, Laurie Sullivan - Tuesday, September 12, 2017
The changes integrate technology such as ads.txt, which Google has spent ti ...
- Google Maps To Report Closed Roads In Real-Time As Hurricane Irma Hits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 7, 2017
The strongest Atlantic storm in history is taking aim at Florida, maki ...
- Meltwater Acquires Algo Media Intelligence Platform
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
Media intelligence provider Meltwater has announced its acquisition of Algo, a real-ti ...
- Plista, Jivox Partner On Programmatic Native Ad Solution
Digital News Daily, Tobi Elkin - Tuesday, August 15, 2017
Xaxis' plista native advertising unit announced a partnership with Jivox to enab ...
- WhiteOps Partners With VoltDB On Real-Time Tool To Prevent Fraud
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
Fraud detection firm WhiteOps announced a partnership with VoltDB to implement t ...
- Making Sense Of A Content-First Approach To Brand Safety
Digital News Daily, Tobi Elkin - Thursday, July 20, 2017
When it comes to addressing brand safety in programmatic, Amit Avner, Found ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Integral Ad Science announced the launch of a tool that it sa ...
- Innovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 Ads
Digital News Daily, Tobi Elkin - Wednesday, June 28, 2017
The tech integration, enabled across both Flash and HTML inventory, aims ...
- The Ad Industry Has 'Poisoned' Programmatic
Around the Net In Digital, Tobi Elkin - Thursday, June 8, 2017
Speaking at the Mumbrella360 conference, Scott Hagedorn, global CEO of Hearts &am ...
- Ad-Blocking Providers Aren't Concerned About Google's Plans
Around the Net In Digital, Tobi Elkin - Thursday, June 8, 2017
As Google plans next year for its Chrome browser to block a ...
- What Does Apple's No-Tracking Feature Mean For Ad Tech?
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Continuing its efforts to promote itself as privacy-friendly, Apple made an announceme ...
- Apple's Safari Browser Will Block Auto-Play Videos
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Apple is following Google's lead into ad blocking. At its global developer ...
- Addressing The Challenge Of Addressable TV
RTBlog, Tobi Elkin - Friday, May 26, 2017
Marketers face challenges in understanding which data they should use to he ...
- Google Wants More Advertiser Dollars
Around the Net in Real-Time, Tobi Elkin - Thursday, May 25, 2017
Google announced new products and services that it hopes will encourage markete ...
- Taboola Launches News Feed
Real-Time Daily, Tobi Elkin - Wednesday, May 24, 2017
Taking a page from the social media giants, Taboola launched a fe ...
- Programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEO
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Ari Buchalter, former COO and President of MediaMath, has been named C ...
- Facebook's Guidelines For Moderators Shed Light On Brand Safety
Around the Net in Real-Time, Tobi Elkin - Monday, May 22, 2017
Cutting to the heart of the brand safety issue, The Guardian g ...
- Education Is Needed To Combat Fake News
RTBlog, Tobi Elkin - Tuesday, May 16, 2017
The topic of fake news has taken up much bandwidth in rece ...
- Snap Unveils New Camera Ads
Around the Net in Real-Time, Tobi Elkin - Monday, May 15, 2017
In a bid to stay one or two steps ahead of Faceboo ...
- Brand Safety Emerges As A Big Theme Of NewFronts
RTBlog, Tobi Elkin - Friday, May 12, 2017
NewFronts have preoccupied many industry stakeholders this week. One key theme that ...
- DataXu Launches Self-Serve TV-Buying Platform
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
DataXu on Wednesday launched a self-serve TV buying platform that it sa ...
- Integral Ad Science Expands Brand Safety Offering Globally
Real-Time Daily, Tobi Elkin - Tuesday, May 9, 2017
Ad-tech firm Integral Ad Science said it has expanded its brand safe ...