- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- Google Users Battle Company Over Analytics Data
MediaDailyNews, Wendy Davis - Friday, May 3, 2024
Google users suing the company over alleged privacy violations are now battli ...
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
MediaDailyNews, Joe Mandese - Friday, May 3, 2024
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Hon ...
- TikTok Fights Montana Attempt To Revive Statewide Ban
MediaDailyNews, Wendy Davis - Wednesday, May 1, 2024
"The TikTok ban violates the First Amendment because it shuts down ...
- SAG-AFTRA Inks Nielsen Streaming Data Deal
MediaDailyNews, Wayne Friedman - Friday, May 3, 2024
The actors union will use Nielsen data to provide streaming content da ...
- Oracle's AI And Nashville Connection For Advertisers
Search & Performance Insider, Laurie Sullivan - Thursday, May 2, 2024
Oracle has big plans beyond enterprise software as it prepares to mo ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- The DSR Exit Ramp: Consumers Are Making More Data Subject Requests
Email Insider, Ray Schultz - Wednesday, May 1, 2024
A study shows that companies are being flooded by data subject reques ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- Google Users Want Appeals Court To Intervene In Fight Over Real-Time Bidding
MediaDailyNews, Wendy Davis - Tuesday, April 30, 2024
A recent district court ruling in a battle over real-time bidding "effective ...
- TikTok Employees Traveling To U.S. Interrogated By Immigration Officers
MediaDailyNews, Colin Kirkland - Tuesday, April 30, 2024
TikTok employees traveling to the U.S. have been stopped by border agen ...
- LiveRamp and MobileFuse Team Up To Help Publishers Deal With Third-Party Data Loss
Publishers Daily, Ray Schultz - Tuesday, April 30, 2024
Publishers can share inventory with over 450 advertisers, the companies state. ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Wireless Companies Fined Nearly $200M For Disclosing Customers' Locations
MediaDailyNews, Wendy Davis - Monday, April 29, 2024
"Wireless carriers have a duty to keep our geolocation information private a ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- FTC Issues New Privacy Rules For Online Health Services And Apps
MediaDailyNews, Wendy Davis - Friday, April 26, 2024
The FTCC on Friday issued regulations that will require operators of onli ...
- Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
Search & Performance Insider, Laurie Sullivan - Friday, April 26, 2024
Advertising influences Mother's Day gift purchases. In a recent study, 44% ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaDailyNews, Joe Mandese - Thursday, April 25, 2024
The agency group says the "first-to-market" data is part of an exclusi ...
- Publishers Clearing House Lays Off Numerous Staffers
Publishers Daily, Ray Schultz - Wednesday, April 24, 2024
The move follows an analysis of the company's operational realities. ...
- Deepfakery: Two Ways Of Fairly Fighting Cyber Attacks
Publishing Insider, Ray Schultz - Wednesday, April 24, 2024
Biases lead to disparities in detection accuracy across certain races and gend ...
- Microsoft Launches Its Smallest AI Model
MediaDailyNews, Laurie Sullivan - Tuesday, April 23, 2024
Microsoft says the mini AI model can outperform models twice its si ...
- 23andMe Latest Casualty Of Public Markets
D2C Insider, Sarah Mahoney - Monday, April 22, 2024
With falling revenues and mounting losses, the genetics company is weighing ...
- Firsthand Prepares To Run A Small Pilot Of Its AI Agent With Publishers, Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2024
Firsthand is preparing to run a pilot of its AI Agent th ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- House Passes Bill To Block Police From Purchasing Online Data
MediaDailyNews, Wendy Davis - Thursday, April 18, 2024
The U.S. House of Representatives on Wednesday passed a bill that wou ...
- Comcast Offers 2 New Consumer Services Tied To The Now Brand
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
Comcast has introduced two new services from its Xfinity NOW brand, givi ...
- Customer Identification Helps To Drive Repeat Purchases
Research Intelligencer, Robert Williams - Thursday, April 18, 2024
Identification not only helps retailers, but also brands that are seeking ...