by Laurie Sullivan on Apr 15, 12:00 AM
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikhil Raj predicts will occur in the next 5 years. Nikhil was on the Walmart Labs co-founding leadership team, through the acquisition of Kosmix.
by Laurie Sullivan on Apr 15, 12:00 AM
Cyber thieves have learned to engineer attacks using AI deepfake injections, launch ransomware attacks and gain access, and many have begun to use generative AI.
by Laurie Sullivan on Apr 12, 8:00 AM
Privacy has become important to brands and consumers - but not the type of privacy one might expect from Sprite and its parent company the Coca-Cola Company.
by Laurie Sullivan on Apr 11, 8:00 AM
Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.
by Laurie Sullivan on Apr 10, 7:00 AM
An Arm-based chip to accelerate search and AI features, as well as Integration of Gemini 1.5 Pro Into WPP Open are just the beginning for Google to stretch its wings.
by Laurie Sullivan on Apr 9, 12:00 AM
If Alphabet acquires HubSpot, the deal by some estimates would be worth more than $33 billion.
by Laurie Sullivan on Apr 8, 10:16 AM
NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
by Laurie Sullivan on Apr 5, 9:36 AM
The State of PPC Global Report 2024 provides insights to better understand what search marketers focused on organic and paid media are thinking.
by Laurie Sullivan on Apr 4, 8:48 AM
A study by Stanford University's Deliberative Democracy Lab and Meta suggests the more people talk about generative AI and chatbots, the more they are receptive and accept the technology.
by Laurie Sullivan on Apr 3, 12:47 PM
The analysis showing nearly 40% growth in referrals from AI-driven "ask" engine Perplexity to brand sites is the first evidence that Perplexity is not used solely for generative content but also as a search engine that refers users to sites through citations.