Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.

"Nobody really exactly knows," Marc Benioff, Salesforce CEO who also owns "Time" magazine, said in an interview with Bloomberg at the World Economic Forum at Davos.

OpenAI changed the fine print in its use policy that eliminates text related to the tech for military and war, as a report links Baidu's AI tech to China's military research.

"If it gets stuck in the learning phase, it's like a hamster wheel effect - you just keep spending money without any results," said Tim Halloran, director of operations at Aimclear.

Unilever has joined Disney as part of the beta program to drive awareness and conversions without disrupting or interrupting the viewer's experience.

NP Digital analyzed which content got the most attention across six social platforms including Facebook, YouTube, Instagram, TikTok, LinkedIn and X. Short-form videos generated 31.38% of the engagement followed by long-form videos, which generated 15.51% of the engagement.

Several announcements at CES will change the way advertisers work with Microsoft this year, from autos to hardware. One transformative move expands the collaboration with Omnicom.

With the deprecation of cookies, marketers are most fearful of losing the ability to measure campaigns. Here's what one survey found.

When do we stop calling search search? The former OpenAI founder of Perplexity, a startup heavily rooted in AI, says now.

Paid search drove U.S. consumers to spend, but a payment strategy allowed them to pay overtime helping retailers reach a record $222.1 billion in online holiday sales from Nov. 1-Dec. 31, according to Adobe Digital Insights.