Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Park, known for his role in "Fresh Off the Boat."

What happened to ad frequency caps? Some 87% of participants to a recent study fielded by Magna and Nexxen said they see too many of the same ads on streaming platforms, damaging a brand's reputation and decreasing purchase intent.

Lucidworks' search and artificial intelligence (AI) platforms got upgrades, providing what the company calls "necessary guardrails" to validate generative AI responses.

Microsoft Advertising has been working with AI for years, integrating it into Bing and other products, but it wasn't until Microsoft CEO Satya Nadella got a glimpse into what OpenAI's tech could do that it took off inside Microsoft.

Consumers are splurging on some items, but not all. Knowing who's spending and what they are buying can help search marketers target ads and messages to the correct consumers.

The "nosearch" feature is intended to prevent Bing Search from looking for answers on the internet, which is expected to quicken the time required to reply to a query made to the AI chatbot.

Amazon is now writing the book on how to use generative AI across its businesses. Amazon CEO Andy Jassy believes the company has a very good opportunity to change the future of business and advertising with help from GAI technology. The company has had the ability to dominate the AI industry right next to Google and Microsoft for more than 20 years. Executives are just now speaking publicly about it.

Marketers are tasked with staying on top of a growing number of traffic-driving channels, but organic search remains the most cost-effective and impactful channel in the long term, according to the findings.

Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.

An audit suggests the Google tool breached the privacy rules and risks posed by U.S. government surveillance. It has also warned other companies against the use of Google Analytics, suggesting companies stop using the tools.