by Joe Mandese on Jun 15, 1:17 PM
Pitching brand support for sustainability, social justice and other causes may be important, but it's not hooking consumers to pay attention.
by Laurie Sullivan on Jun 14, 4:07 PM
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code.
by Laurie Sullivan on Jun 13, 10:23 AM
Search marketers may be the least surprised at the news that Google software engineer Blake Lemoine could have helped to create a machine or software program that is sentient --defined as the ability to perceive or feel things.
by Laurie Sullivan on Jun 10, 3:20 PM
"Creating genuinely engaging, useful content is difficult and can be very costly," Erika Varangouli, head of International Brand at Semrush, told "Inside Performance."
by Laurie Sullivan on Jun 9, 3:59 PM
Microsoft ranks among the largest companies with the fastest-growing AI team during the past three months, according to data released by Vectice, a company focused on data science.
by Laurie Sullivan on Jun 8, 5:14 PM
Viewership for the 2022 NBA Finals Game 1 rose 37% this year vs. last, according to Nielsen. Google Search Trends provide insight into search interest related to the NBA Finals -- and how to engage NBA fans.
by Laurie Sullivan on Jun 7, 1:52 PM
Cybersecurity company Surfshark on Tuesday released findings compiled from 18-years of data that suggests the U.S. is the most data breached country.
by Laurie Sullivan on Jun 5, 10:11 PM
Apple's Safari, the default browser on all Macs, iPhones, and iPads, is the second-most popular browser with more than 1 billion users, but still a distant second to Google Chrome.
by Laurie Sullivan on Jun 3, 1:26 PM
Many predictions are being made about what Apple will announce at its WWDC conference. Technology evangelist Robert Scoble believes Apple will introduce a user-centric web search engine similar to Google in 2023.
by Laurie Sullivan on Jun 2, 1:15 PM
Fraudulent search -- direct and organic -- non-paid traffic contributes about 27% of website traffic, largely driven by scrapers, crawlers, and malicious bots, according to cybersecurity firm CHEQ.