by Laurie Sullivan on Jun 16, 2:59 PM
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list.
by Laurie Sullivan on Jun 15, 1:13 PM
On Saturday, the image of Winston Churchill went missing in Google search results. A statue of Churchill was covered ahead of recent protests in London after it had been defaced with the word "racist."
by Laurie Sullivan on Jun 12, 3:54 PM
New or used, luxury or compact -- the most searched-for brands in the past 30 days include Buick, Ford F-150 trucks, Honda CRV, and all new 2020 Passat sedan. During the 30 days, prior those brands included Cadillac, Lincoln, Subaru, Volkswagen and Volvo.
by Laurie Sullivan on Jun 11, 3:05 PM
While 40% of Americans believe personal health will become a bigger concern and 54% worry about a second COVID-19 wave, 32% worldwide plan to be more optimistic, a recent survey by Harris Interactive and Toluna found.
by Laurie Sullivan on Jun 10, 4:03 PM
How will the need for social change influence the relationship between brands and consumers? Racial equality has become a major focus for U.S. consumers as they transform their thinking.
by Laurie Sullivan on Jun 9, 9:19 AM
To leverage paid search, Tonal shifted more dollars toward terms like "customer care" to drive consumers to self-service options. As consumer behavior changed, the company re-evaluated its key performance indicators.
by Laurie Sullivan on Jun 8, 3:12 PM
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn't have seemed any more insider-like or personal.
by Laurie Sullivan on Jun 5, 2:42 PM
Consumers who are at home and not ready to venture into stores are still searching. Here's what it looks like.
by Laurie Sullivan on Jun 4, 12:31 PM
Yext recently became the first search technology partner to join the Adobe Exchange program as a premiere partner. This partnership brings Yext Answers to more businesses and organizations worldwide.
by Laurie Sullivan on Jun 3, 2:35 PM
A reduction in COVID-19-themed messaging could act as a barometer for how ready brands think the market is to get back to a focus on ROI and their traditional core messages.