by Laurie Sullivan on Aug 16, 2:54 PM
SEO "sucks" and marketers cannot rely solely on organic search, says Marty Weintraub, founder of agency Aimclear, which has been treating Google sitelinks in paid ads as a navigational tool to websites for several years.
by Laurie Sullivan on Aug 15, 4:15 PM
About 19.3% of site visitors to UK retailer Ann Summers were being hijacked by browser-based ads. This is not only a problem with display and online video ads, but also occurs in search.
by Laurie Sullivan on Aug 14, 4:21 PM
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.42% received organic clicks to the rest of the web, 5.98% were clicks to Google-owned sites such as YouTube and Maps, and a mere 3.83% were on paid clicks to the rest of the web.
by Laurie Sullivan on Aug 13, 12:58 PM
Nearly three-quarters of consumers would stop buying a brand's products if an ad infected their computer or mobile device with a virus, a study by the Trustworthy Accountability Group and the Brand Safety Institute finds.
by Laurie Sullivan on Aug 12, 3:55 PM
Berlin-based search engine Ecosia said Monday it will opt out of participating in Google's recently announced default Android search engine auction.
by Laurie Sullivan on Aug 9, 2:56 PM
The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales.
by Laurie Sullivan on Aug 8, 2:39 PM
Later this year, Google plans to bring podcast listening to Google Assistant and Google Podcasts for the web.
by Laurie Sullivan on Aug 7, 10:07 AM
As app use increases, marketers are building in advanced search features and opt-in push notifications, yet they face high opt-out, poor click-through rates and program management challenges, a survey finds.
by Laurie Sullivan on Aug 6, 3:44 PM
Squarespace spent $108 million in advertising during first-half 2019, up 117% vs. its spend in second-half 2018. Website builder and hosting companies have significantly increased their ad spending this year, according to Kantar.
by Laurie Sullivan on Aug 5, 1:49 PM
The senators refer to Google's employment practices as "anti-worker" in a letter to company CEO Sundar Pichai -- and demand that Google turn the temporary workers into employees.