by Robert Williams on Sep 19, 2:18 PM
Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones.
by Robert Williams on Sep 16, 4:21 PM
YouTube's popularity can be attributed to its free content and preinstallation on many mobile devices.
by Robert Williams on Sep 15, 4:39 PM
The percentage of agency executives who said it's gotten harder to find new business rose from 28% last year to 43% this year, a study …
by Robert Williams on Sep 14, 4:46 PM
The digital advertising market is expected to support about five to 10 identifiers as replacements for third-party cookies.
by Robert Williams on Sep 13, 4:17 PM
Almost three quarters of Gen Z emoji users are willing to buy a product using the cartoon images.
by Robert Williams on Sep 12, 4:21 PM
Roughly four out of five marketers said they believe IT teams will become more involved in marketing efforts in the next five years.
by Steve Sternberg on Sep 12, 11:40 AM
With the Emmy Awards airing tonight, I thought it was a good time to provide a review of the best new series of the year. …
by Robert Williams on Sep 9, 6:20 PM
Forty percent of Roku apps and 30% of Amazon Fire TV apps have at least two bundle IDs, creating potential headaches for advertisers.
by Robert Williams on Sep 8, 4:22 PM
Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
by Robert Williams on Sep 7, 5:57 PM
Consumers spend $133 a month more, on average, than they estimate they do on subscriptions.